It’s #TimeToAct
Published: 17th Jan 2023
A new campaign has launched to continue our efforts to improve the quality of the city’s air.
A new campaign has launched across the council’s social media channels as we continue our efforts to improve the quality of the city’s air.
#TimeToAct features pupils from Birmingham primary schools, aiming to remind people about the detrimental impact and causes of poor air quality – especially outside one of the assumed ‘safest’ places; the school gates.
Watch the #TimeToAct video below.
The campaign is part of Birmingham City Council’s Clean Air Strategy, which sets our immediate and long term aims to improve the air we breather.
As part of this, we’ve developed a pack of education resources, which are available for use by schools across Birmingham to inspire young people. We’re also working with our schools to install their own air quality monitor, helping to inspire more families to choose active travel instead of the car.
The campaign can be searched for using the hashtags #TimeToAct and #BrumBreathes. Please help us keep the conversation going by liking, commenting and sharing the new content on our social channels.